Artist Brand Collaborations: The Other Side of Merchandise Licensing

Ever walk through Artists' Alley or the Exhibit Hall and wonder how an artist's illustration ends up on a collectible figure, plush, T-shirt, or accessory? Moderator Kristen Carr (executive director of media and events, Inspired By Chaos), Derrick Baca (chief merchandising officer, The Whatever Company), Liz DeSilva (chief creative officer, The Whatever Company), Ben Butcher (CEO and founder, Kaleidos Creative), and guest artists pull back the curtain on the world of artist brand…