Tales from the Toy Industry: Navigating the World of Licensed IP

Success often starts with a recognizable intellectual property. But what does it really take to secure a sought-after license, and how do toy makers, large or small, decide which IP is worth the pursuit? Moderator Daniel Pickett (ActionFigureInsider.com, The Toys That Built America) will pull back the curtain on the world of licensing, exploring the tough decisions, unexpected hurdles, and exciting opportunities that shape the toys on our shelves. This panel brings together industry…