The Psychology of Scarcity: How FOMO Drives Whiskey Sales

Moderator Steve Coomes will lead this discussion on how buyers’ fears of missing out on great bottles drives them to panic buy, and how those purchases impact sales forecasts and trends. Joining him are: Kyle Swartz, editor, Beverage Dynamics Mike Fisk, CEO, Evergreen Liquors Chrissy Cortese, key accounts manager, Castle & Key Jeff Crowe, director of experiences, Heaven Hill Distillery